Direct Selling Association coverage on Midlands in Business
Established 38 years, Forever is represented in 159 countries and the UK has been the No.1 performer for the past two years. Rather than retailing through the traditional ‘High Street’ Forever is a ‘direct selling’ company providing people with an opportunity to start their own business under the umbrella and with the support of a global brand. Forever is an active member of the UK Direct Selling Association; members abide by a code of ethics regarding best practice and high standards. The DSA represents businesses with combined sales currently in excess of £2 billion per year, accounting for 80% of the total Direct Sales in the UK. These businesses range from small companies to large multi-national operations. In many product areas, DSA Members are brand leaders in their markets.