Rant & Rave coverage on Retail Times
Rant & Rave, the real-time customer engagement specialist, showcased the importance of people-to-people interactions in customer experience at its “Putting The Soul Back Into CX” event in Central London last week.. The event included headline presentations from Affinity Water, Talent Collective and Calor; a motivational speaker; an expert panel session, featuring Retail Times editor Fiona Briggs; plus product updates from Rant & Rave. Power of people Opening proceedings, Phil Evans, VP sales at Rant & Rave, emphasized the power of people in winning and retaining customers. However, he admitted that’s an increasingly difficult challenge in the current environment. Accenture data showed 61% of customers switched a key supplier in 2016 and 67% put that down to the customer experience rather than product or price, said Evans.