Cloud IQ Coverage on growthbusiness.co.uk
PayPal joins returning investors Nauta Capital, Juno and Finance Wales to back e-commerce optimisation specialist, Cloud IQ. Cloud IQ, a commerce optimisation platform, has raised a £4 million round, including an investment from PayPal, to widen its digital marketing customer base. Cloud IQ interprets data and behaviour to provide individual e-commerce experiences, with the end goal of converting consumers to loyal customers. Its clients include global brands such as Samsung, EE and TUI, which also use the platform’s automated artificial intelligence (AI) platform to complete more customer journeys, driving up revenues and increasing marketing ROI. Today, the company announced the £4 million investment from existing investors Nauta Capital, Juno and Finance Wales, and new addition, PayPal.