Soccer Thrives in Brazil, But Can Startups?
But Rio’s future after the soccer and Olympic caravans have left is undoubtedly in the mobile industry as the smartphone market explodes across the country. BuzzCity, a global mobile advertising network, offers brand owners and agencies access to a global network of publishers and highlights Brazil as a huge market. “Brazil continues to be a major hotspot for our advertisers as more consumers adopt mobile,” says Hisham Isa, CMO BuzzCity. “The potential is enormous but, as in many other markets, this needs more local content particularly off-deck content.“