Outbrain rising stars – interview with Cristobal Fernandez, Tuenti Mobile
What are you most excited about in the digital marketing space at the moment? It is a very exciting time to be in this space – which is full of radical change. On one hand, we have new opportunities and new possibilities of interaction with the emergence of new tools and increasingly diverse audiences. But, on the other hand, we have rapidly evolving strategies and tactics; while the latter has radically changed, marketing strategies have hardly been affected. Meanwhile, marketers are challenged by the increasing fragmentation of channels to obtain effective impact in their campaigns.