Will Social Selling Work in Fashion?
Supercharged by the rise of social media, new devices and new software, 'social selling' has taken off in beauty and jewellery. Will it work in fashion?
According to the Direct Selling Association, a trade organisation based in Washington D.C., more than 18 million people were involved in direct selling in the US in 2014, generating sales of about $34.5 billion, a 5.5 percent increase from 2013. “The direct sales channel continues to experience steady growth, as individuals generated more revenue in 2014 than any year previously,” says Lynda Mills, director of the Direct Selling Association. “The industry certainly continues to be buoyant.”