Selligent coverage on DMA.org.uk
The EU’s updated General Data Protection Regulations will come into effect May 2018, and its implications for marketers promises to be significant and far-reaching. The regulation will seek to improve data protection for EU citizens and give them more power over their data. As of next year, every European citizen will have the right to know which of their personal data is being stored and what it is being used for. Whilst this may send shivers down the spines of marketers, it should be viewed as a progressive step-forward for our industry and as a chance for brands to strengthen their customer relationships and recalibrate our attitudes to customer data. Whether you’re a Brexiteer, Bremoaner or Bremainer, and devoid of the UK’s relationship with the EU; it is my opinion, that marketers have been sluggish with data for too long.