Selligent Coverage on PerformanceIn.com
There are four key metrics that should be priorities to assess campaign success. Marketing Data-Driven Marketing Mobile marketing is growing in importance. We live our lives through our smartphones from dawn to dusk; we are wedded to them regardless of situations; for example, 50% of millennials use their mobiles while visiting the bathroom. Despite this mobile dependency, some marketers are failing to engage this captive audience as they are failing to grasp the key mobile metrics that matter and which should be informing their integrated marketing strategies. Consumer behaviour has changed forever. Fueled by unbridled access to information consumers’ hearts, minds and ultimately wallets are won or lost for marketers in ‘micro-moments’ - intent-driven moments of decision-making and preference-shaping that occur throughout the entire consumer journey.