EchoMany Coverage on smallbusiness.co.uk
With big-name retailers and supermarkets spending £5.6 billion on Christmas adverts last year, it is more important than ever for smaller brands to think outside the box to be heard in busy holiday markets. Personalised content can provide SMEs that additional edge in standing out in the noisy Christmas markets. The common assertion is that large retail brands’ eagerly awaited Christmas adverts promote a positive response from consumers. However, this positive response doesn’t guarantee brand loyalty – as seen by MoneySavingExpert.com’s survey of 11,500 consumers, which revealed that only one percent agreed that the adverts had a ‘big impact’ on where they did their Christmas shopping.