EchoMany Coverage on Fundraising.co.uk
British Heart Foundation saw donations increase by 14% with a video personalisation campaign for its London to Brighton charity bike ride last month. The increase was in comparison to the same week the previous year, and was also personalised video campaign specialist EchoMany’s first integration with JustGiving. The JustGiving implementation was part of a new engagement strategy for the British Heart Foundation. To engage fundraisers around the charity bike ride, the campaign used fundraisers’ JustGiving public profile data, dynamically embedding the information, such as photos and target donations, into videos, which were hosted on landing pages. Links to the landing pages were then emailed to each subscriber encouraging them to share the content. 70% emails were opened, 63% visited landing pages and 40% opted to download or share videos on social media.