EchoMany Coverage on MarketingTechNews.net
We all know that video has become a key part of the marketing ecosystem – recent IAB statistics reveal mobile video is the fastest growing ad format, up 103% year-on-year. In addition, data from YouGov shows that in the last six months, 54% of British smartphone users watched video clips on their phone, with two-in-five of these saying they do more of this than a year ago. As such, brands can no longer ignore the opportunities that video offers them to engage with their customers. The current state of personalisation Some brands are rightly cautious of being too intrusive with their personalisation efforts and so tend to use contextualisation and segmentation. Take for example using recommendations based on purchase history; these are really false uses of personalisation.