EchoMany Coverage on CharityDigitalNews.co.uk
The British Heart Foundation is continuing its quest to personalise the online experience by investing in technology that delivers a highly personalised experience to website visitors. The charity will use Qubit’s technology to drive volunteer sign-ups, increase donations, and make it easier for visitors to access the right content. This will include tailoring the website’s wealth of online resources and information to the needs of each visitor, ensuring they can find what they need more quickly, whether they be patients, carers, relatives or researchers. Qubit will provide the British Heart Foundation with a deeper understanding of the behaviour and preferences of their online visitors to dramatically improve how the charity engages over the internet.