Auto Trader is the UK and Ireland’s largest digital automotive marketplace, and sits at the heart of the UK car buying and selling process, says Selligent Marketing Cloud.

Auto Trader will use Selligent Marketing Cloud to consolidate multiple data sources to create a 360° profile of their customers. The brand attracts circa 55 million cross-platform visits each month, with 70 percent of visits coming through mobile devices. Auto Trader will use Selligent Marketing Cloud’s push notification capabilities to deliver customised and personal messages across mobile devices during critical moments to connect with customers at the right time and on the right channel.